Elements Esthetics Academy

Launching the Yukon’s First Esthetics School

Elements Esthetics Academy is an esthetics school that trains students to master the art and science of beauty and wellness.

Target Audience

Beauty and wellness enthusiasts

Tagline

Shaping Self-Care Specialists

Brand Attributes

Accessible

Trustworthy

Northern Inspired

CASE STUDY

Elements Esthetics Academy

Elements Esthetics Academy is an esthetics school that trains students to master the art and science of beauty and wellness.

Goal

Ammanda wanted to turn her start-up esthetician school into a well-known name across the Yukon territory. She had everything needed for success: course curriculums, a place to teach, decades of experience in esthetics, and students ready to learn. But she needed a strong brand to establish the school as a credible academic institution. Her brand also had to appeal to First Nations community members and respect the northern culture and wellness traditions.

Strategy

We built a brand that felt both professional and warm, just like the beauty industry itself. This meant making sure Ammanda's school looked as established as any college in Canada, with a style that also celebrated Yukon's unique culture and people. Her brand photography showed off this diversity, and we created recruitment materials that Ammanda could use to spread the word at job fairs and other events.

Target Audience

Beauty and wellness enthusiasts

Tagline

Shaping Self-Care Specialists

Brand Attributes

Accessible

Trustworthy

Northern Inspired

AFTER
BEFORE

Northern-Inspired Logo

ATTRIBUTIONS
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See it live

Northern-Inspired Logo

Brand Story

Brand Story

ATTRIBUTIONS
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Outcome

Ammanda's new website made it easy for students to get all the information they needed and sign up for classes without having to call or email. We set up emails that automatically reached out to students who showed interest, helping turn them into enrollments. Now, with everything online and automated, Ammanda can spend more time teaching and less time on admin work, with her school set up as a trusted place to learn esthetics.

Goal

Ammanda wanted to turn her start-up esthetician school into a well-known name across the Yukon territory. She had everything needed for success: course curriculums, a place to teach, decades of experience in esthetics, and students ready to learn. But she needed a strong brand to establish the school as a credible academic institution. Her brand also had to appeal to First Nations community members and respect the northern culture and wellness traditions.

Strategy

We built a brand that felt both professional and warm, just like the beauty industry itself. This meant making sure Ammanda's school looked as established as any college in Canada, with a style that also celebrated Yukon's unique culture and people. Her brand photography showed off this diversity, and we created recruitment materials that Ammanda could use to spread the word at job fairs and other events.

Heading

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Credits

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  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

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Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Outcome

Ammanda's new website made it easy for students to get all the information they needed and sign up for classes without having to call or email. We set up emails that automatically reached out to students who showed interest, helping turn them into enrollments. Now, with everything online and automated, Ammanda can spend more time teaching and less time on admin work, with her school set up as a trusted place to learn esthetics.

Northern-Inspired Logo

The logo incorporated spruce tips, a native plant to Northern Canada. The pines are harvested and used by the Yukon First Nations people for medicinal purposes. This symbol will be recognizable to everyone in the Yukon, making the brand distinctly Northern. The pine aromas also nod to the fragrant products commonly used in spa environments.

Credits

Brand Strategy, Reagan Bradley

Brand Designer, Sara Knowles

Brand Story

The brand story reflects Ammanda's purpose for starting the academy and connects with the needs and goals of prospective students living in the Yukon.

Credits

Copywriting, Reagan Bradley

What

Elements Esthetics Academy

had to say

I loved my experience working with Reagan Bradley and her team. She was creative, innovative, fun, and easy to work with. She helped me launch the brand and website for my esthetics school in the Yukon. The result was beyond what I could have even imagined. She provided me with training videos and built the website on a platform I was familiar with so I could easily make updates myself. I’m set up with a gorgeous brand and happy to have chosen her to go on this brand journey with me!

Ammanda Partridge, President

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