LeBlanc (& co.) Communications

Niching a Consulting Firm

LeBlanc (& co.) is a strategic communications firm that helps purpose-driven organizations align their communications to their social impact goals.

Target Audience

Nonprofit Communications Director

Tagline

N/A

Brand Attributes

Empathetic

Knowledgeable

Relatable

CASE STUDY

LeBlanc (& co.) Communications

LeBlanc (& co.) is a strategic communications firm that helps purpose-driven organizations align their communications to their social impact goals.

Goal

Kathryn LeBlanc was in a prime position to hire a brand strategist. She had worked with over 15+ clients in her first year in business at LeBlanc (& co.) and had enough data to know which projects were the most profitable and enjoyable to her. She needed help packaging her offer in a way that would attract and compel her target client—social impact organizations—to hire her instead of a larger agency or attempting to do the work in-house.

Strategy

Kathryn is now aligning her services more clearly with her client’s pain points. We segmented her offer into tangible deliverables that her audience needed and were looking up online. Our goal was to get discovered by organizations who were ready for her services. So, we created service pages and content that matched the keywords she audience was looking up, so they could find her through Google or LinkedIn Search.

Target Audience

Nonprofit Communications Director

Tagline

N/A

Brand Attributes

Empathetic

Knowledgeable

Relatable

AFTER
BEFORE

ATTRIBUTIONS
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See it live

ATTRIBUTIONS
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  • This is some text inside of a div block.

Outcome

Packaging Kathryn’s strategic services into clear offers make it easier for nonprofits to hire her. Each service page clearly articulates the benefits of service to the buyer, instead of just explaining what they will get. This helps the reader envision the transformation they will experience if they hire Kathryn. We included case studies that prove Kathryn is a social impact expert. And we dedicated an entire page to her website explaining how she is different. Now, Kathryn can pitch herself to non-profits, instead of just pitching her deliverables. This also gives Kathryn permission to turn down projects that don’t fit within her core offers, allowing her to focus on what she does best: strategic communications. When you get clear about why you're different, you can build a brand. That's what we did for Kathryn.

Goal

Kathryn LeBlanc was in a prime position to hire a brand strategist. She had worked with over 15+ clients in her first year in business at LeBlanc (& co.) and had enough data to know which projects were the most profitable and enjoyable to her. She needed help packaging her offer in a way that would attract and compel her target client—social impact organizations—to hire her instead of a larger agency or attempting to do the work in-house.

Strategy

Kathryn is now aligning her services more clearly with her client’s pain points. We segmented her offer into tangible deliverables that her audience needed and were looking up online. Our goal was to get discovered by organizations who were ready for her services. So, we created service pages and content that matched the keywords she audience was looking up, so they could find her through Google or LinkedIn Search.

Heading

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Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

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Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

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Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Outcome

Packaging Kathryn’s strategic services into clear offers make it easier for nonprofits to hire her. Each service page clearly articulates the benefits of service to the buyer, instead of just explaining what they will get. This helps the reader envision the transformation they will experience if they hire Kathryn. We included case studies that prove Kathryn is a social impact expert. And we dedicated an entire page to her website explaining how she is different. Now, Kathryn can pitch herself to non-profits, instead of just pitching her deliverables. This also gives Kathryn permission to turn down projects that don’t fit within her core offers, allowing her to focus on what she does best: strategic communications. When you get clear about why you're different, you can build a brand. That's what we did for Kathryn.

Credits

Credits

What

LeBlanc (& co.) Communications

had to say

Reagan clarified that I needed to move beyond having a list of services and towards a fully built-out brand. We worked together to build offers my clients needed and define what made me different. Then Reagan worked on supporting me with my website copy, marketing strategy, and more to match my new brand positioning. Now my goals for my business and how I present myself online are aligned. Thank you, Reagan!

Kathryn LeBlanc, Communications Consultant

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