Gift Better Co.

Repositioned to Attract Enterprise Clients

Gift Better Co. helps enterprises streamline corporate gifting without losing the personal touch.

Target Audience

Enterprises in Canada

Tagline

Curating Meaningful Moments

Brand Attributes

Simple

Delightful

Reliable

CASE STUDY

Gift Better Co.

Gift Better Co. helps enterprises streamline corporate gifting without losing the personal touch.

Goal

Covid made the corporate gifting industry boom because gifts were one of the few ways to show appreciation from a distance. Gift Better Co. introduced services that made it cost-effective for enterprises to empower people and departments to send custom gifts, even at small order sizes. Their clients loved it. Now that they had proof of concept, Gift Better Co. needed to reposition itself to attract enterprise clients best fit for this premium offer.

Strategy

Barriers to corporate gifting are price, time, and effort to coordinate one-time gifting projects. We positioned Gift Better Co. to be a partner who could handle all their corporate gifting needs across the company, hassle-free. We removed all generic messaging and updated it with a brand communications strategy focused on describing how we eliminate enterprise clients’ pain points to achieve their business objectives.

Target Audience

Enterprises in Canada

Tagline

Curating Meaningful Moments

Brand Attributes

Simple

Delightful

Reliable

AFTER
BEFORE

Brand identity rooted in strategy

ATTRIBUTIONS
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See it live

Brand identity rooted in strategy

Tagline

Tagline

ATTRIBUTIONS
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  • This is some text inside of a div block.

Outcome

Gift Better Co.’s new brand positioning aligns with its growth strategy to secure enterprise clients on retainer. I applied the strategy to their company descriptions and delivered a comprehensive communication guide. Now, members of the sales and marketing teams can reference how to communicate Gift Better Co. consistently across every brand touchpoint.

Goal

Covid made the corporate gifting industry boom because gifts were one of the few ways to show appreciation from a distance. Gift Better Co. introduced services that made it cost-effective for enterprises to empower people and departments to send custom gifts, even at small order sizes. Their clients loved it. Now that they had proof of concept, Gift Better Co. needed to reposition itself to attract enterprise clients best fit for this premium offer.

Strategy

Barriers to corporate gifting are price, time, and effort to coordinate one-time gifting projects. We positioned Gift Better Co. to be a partner who could handle all their corporate gifting needs across the company, hassle-free. We removed all generic messaging and updated it with a brand communications strategy focused on describing how we eliminate enterprise clients’ pain points to achieve their business objectives.

Heading

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Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Outcome

Gift Better Co.’s new brand positioning aligns with its growth strategy to secure enterprise clients on retainer. I applied the strategy to their company descriptions and delivered a comprehensive communication guide. Now, members of the sales and marketing teams can reference how to communicate Gift Better Co. consistently across every brand touchpoint.

Brand identity rooted in strategy

Gift Better Co. took their updated positioning strategy and the design brief I delivered and brought their new brand to life.

Credits

Reagan Bradley, Strategist

Rassel Chaghoury, Illustrator

Gift Better Co. team, Brand Identity

Tagline

Gift Better Co. showcased its updated tagline on sweaters.

Credits

What

Gift Better Co.

had to say

Reagan has been transformational for our business! We lacked clarity on how to target decision-makers. Reagan understood our customers and pinpointed our competitive advantage after taking the time to understand our industry and business. Then she rewrote all company descriptions and provides us with guidelines to make sure our marketing stays consistent and on strategy.

Olivia Villalta, CEO

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