Anytune is an app that makes the pursuit of music mastery enjoyable.
Advanced musicians
Make Practice Perfect
Knowledgable
Technical
Modern
Anytune is an app that makes the pursuit of music mastery enjoyable.
Anytune, a sophisticated music player app, had a large base of loyal AppStore subscribers when they approached Marketing Consultant, Kelly Rusk to ensure the success of their Google Play store launch. Kelly knew their current branding was outdated and they were trying to market themselves to everyone. So, she approached me to build a scroll-stopping brand that stood out to Anytune’s best-fit users.
First, we modernized the brand identity to align with the expectations of today’s modern musicians—clean and simple. Next, I rewrote their entire brand messaging framework to put the benefits of their core features front and centre. Knowing their audience is experienced musicians, we didn’t shy away from technical language. This intentionally excluded beginners unlikely to convert from free to paid users. These keywords were strategically selected to outrank their competitors and improve their visibility on the Google Play store. Finally, we built a landing page targeting music teachers who refer the app to their students. This gave them clarity on how the app’s core benefits changed from the point of view of a teacher versus a musician.
Anytune, a sophisticated music player app, had a large base of loyal AppStore subscribers when they approached Marketing Consultant, Kelly Rusk to ensure the success of their Google Play store launch. Kelly knew their current branding was outdated and they were trying to market themselves to everyone. So, she approached me to build a scroll-stopping brand that stood out to Anytune’s best-fit users.
We surveyed 500+ of their loyal customers. It revealed their best-fit customer was experienced musicians who could benefit from all of Anytune’s features. It was unlikely beginners would pay for the full version of their app because the tools behind the paywall were too advanced. Now that we knew our audience and core differentiator, we optimized their website and Google Play store profile accordingly.
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Credits
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Credits
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Credits
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.
Credits
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.
Credits
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
First, we modernized the brand identity to align with the expectations of today’s modern musicians—clean and simple. Next, I rewrote their entire brand messaging framework to put the benefits of their core features front and centre. Knowing their audience is experienced musicians, we didn’t shy away from technical language. This intentionally excluded beginners unlikely to convert from free to paid users. These keywords were strategically selected to outrank their competitors and improve their visibility on the Google Play store. Finally, we built a landing page targeting music teachers who refer the app to their students. This gave them clarity on how the app’s core benefits changed from the point of view of a teacher versus a musician.
Rebranded Google Play store listing with a modern brand identity and the app's core benefits front and centre.
Credits
Copywriter and Strategist - Reagan Bradley
Brand Identity Designer - Steve St.Pierre
Marketing Consultant - Kelly Rusk
SEO-optimized the website with relevant keywords, rebranded it with a modern visual identity and simplified the user journey to make it easy for users to navigate and convert.
Credits
Content Strategist and Copywriter
Web Design - AMS Media
Marketing Consultant - Kelly Rusk
Reagan took the lead in designing our new website with the new brand identity she helped to create. She performed the research, defined the information architecture and oversaw the work of graphic artists and web developers to build our new modern website to the world. She was a pleasure to work with, and the resulting website is beautiful.
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613-293-0431
Vancouver, BC
If you subscribe, you agree to my Terms of Service and Privacy Policy.
I frequently share marketing strategies and processes that will help your brand.
