Anytune

Rebrand for Google Play Store Launch

Anytune is an app that makes the pursuit of music mastery enjoyable.

Target Audience

Advanced musicians

Tagline

Make Practice Perfect

Brand Attributes

Knowledgable

Technical

Modern

CASE STUDY

Anytune

Anytune is an app that makes the pursuit of music mastery enjoyable.

Goal

Anytune, a sophisticated music player app, had a large base of loyal AppStore subscribers when they approached Marketing Consultant, Kelly Rusk to ensure the success of their Google Play store launch. Kelly knew their current branding was outdated and they were trying to market themselves to everyone. So, she approached me to build a scroll-stopping brand that stood out to Anytune’s best-fit users.

Strategy

We surveyed 500+ of their loyal customers. It revealed their best-fit customer was experienced musicians who could benefit from all of Anytune’s features. It was unlikely beginners would pay for the full version of their app because the tools behind the paywall were too advanced. Now that we knew our audience and core differentiator, we optimized their website and Google Play store profile accordingly.

Target Audience

Advanced musicians

Tagline

Make Practice Perfect

Brand Attributes

Knowledgable

Technical

Modern

AFTER
BEFORE

Google Play store listing

ATTRIBUTIONS
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  • This is some text inside of a div block.
  • This is some text inside of a div block.
See it live

Google Play store listing

Website Optimized for Conversions

Website Optimized for Conversions

ATTRIBUTIONS
  • This is some text inside of a div block.
  • This is some text inside of a div block.

Outcome

First, we modernized the brand identity to align with the expectations of today’s modern musicians—clean and simple. Next, I rewrote their entire brand messaging framework to put the benefits of their core features front and centre. Knowing their audience is experienced musicians, we didn’t shy away from technical language. This intentionally excluded beginners unlikely to convert from free to paid users. These keywords were strategically selected to outrank their competitors and improve their visibility on the Google Play store. Finally, we built a landing page targeting music teachers who refer the app to their students. This gave them clarity on how the app’s core benefits changed from the point of view of a teacher versus a musician.

Goal

Anytune, a sophisticated music player app, had a large base of loyal AppStore subscribers when they approached Marketing Consultant, Kelly Rusk to ensure the success of their Google Play store launch. Kelly knew their current branding was outdated and they were trying to market themselves to everyone. So, she approached me to build a scroll-stopping brand that stood out to Anytune’s best-fit users.

Strategy

We surveyed 500+ of their loyal customers. It revealed their best-fit customer was experienced musicians who could benefit from all of Anytune’s features. It was unlikely beginners would pay for the full version of their app because the tools behind the paywall were too advanced. Now that we knew our audience and core differentiator, we optimized their website and Google Play store profile accordingly.

Heading

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Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

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Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Outcome

First, we modernized the brand identity to align with the expectations of today’s modern musicians—clean and simple. Next, I rewrote their entire brand messaging framework to put the benefits of their core features front and centre. Knowing their audience is experienced musicians, we didn’t shy away from technical language. This intentionally excluded beginners unlikely to convert from free to paid users. These keywords were strategically selected to outrank their competitors and improve their visibility on the Google Play store. Finally, we built a landing page targeting music teachers who refer the app to their students. This gave them clarity on how the app’s core benefits changed from the point of view of a teacher versus a musician.

Google Play store listing

Rebranded Google Play store listing with a modern brand identity and the app's core benefits front and centre.

Credits

Copywriter and Strategist - Reagan Bradley

Brand Identity Designer - Steve St.Pierre

Marketing Consultant - Kelly Rusk

Website Optimized for Conversions

SEO-optimized the website with relevant keywords, rebranded it with a modern visual identity and simplified the user journey to make it easy for users to navigate and convert.

Credits

Content Strategist and Copywriter

Web Design - AMS Media

Marketing Consultant - Kelly Rusk

What

Anytune

had to say

Reagan took the lead in designing our new website with the new brand identity she helped to create. She performed the research, defined the information architecture and oversaw the work of graphic artists and web developers to build our new modern website to the world. She was a pleasure to work with, and the resulting website is beautiful.

Tony Wacheski, CEO

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