Samantha Hartley

Turning Services into Products

Samantha Hartley offers full-service social media campaign management for businesses that want to influence the government.

Target Audience

Industry associations and not-for-profits

Tagline

Outsource your campaign from start to finish

Brand Attributes

Strong

Classy

Modern

CASE STUDY

Samantha Hartley

Samantha Hartley offers full-service social media campaign management for businesses that want to influence the government.

Goal

Samantha Hartley was tired. In her seven years as a marketing consultant, she flip-flopped from grinding on projects to panicking that she had no clients. She craved consistency. Samantha’s Brand Activator interview revealed she was too dependent on referrals. She never carved out the time to truly define who she wanted to work with and the projects she enjoyed. So, she took whatever she was offered. Samantha knew she needed to pick a niche to attract her dream clients. But she was scared that it would exclude future clients.

Strategy

To break the habit of saying “yes” to every project referred to her, Samantha needed to define her offer. Her favourite projects and client reviews revealed a trend. She was a digital advertising wizard with a deep understanding of Canadian’s public policy arena. She thrived at building advocacy campaigns that targeted the public, constituents and hard-to-reach politicians. Her experience perfectly positioned her as a Principal Campaign Strategist who provided full-service digital ad campaigns.

Target Audience

Industry associations and not-for-profits

Tagline

Outsource your campaign from start to finish

Brand Attributes

Strong

Classy

Modern

AFTER
BEFORE

Optimized LinkedIn Profile

ATTRIBUTIONS
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See it live

Optimized LinkedIn Profile

Productized Services

Productized Services

ATTRIBUTIONS
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  • This is some text inside of a div block.

Outcome

When Samantha Hartley approved her niche, everything fell into place. We productized her services and published them on her website so people could self-identify if her services were a good fit. We set prices that aligned with the market rate and her lifestyle goals. And of course, we designed a distinct brand identity that gave her credibility to organizations that work in advocacy. Armed with a content strategy to build thought leadership, Samantha Hartley has the tools to grow her brand without burning out.

Goal

Samantha Hartley was tired. In her seven years as a marketing consultant, she flip-flopped from grinding on projects to panicking that she had no clients. She craved consistency. Samantha’s Brand Activator interview revealed she was too dependent on referrals. She never carved out the time to truly define who she wanted to work with and the projects she enjoyed. So, she took whatever she was offered. Samantha knew she needed to pick a niche to attract her dream clients. But she was scared that it would exclude future clients.

Strategy

To break the habit of saying “yes” to every project referred to her, Samantha needed to define her offer. Her favourite projects and client reviews revealed a trend. She was a digital advertising wizard with a deep understanding of Canadian’s public policy arena. She thrived at building advocacy campaigns that targeted the public, constituents and hard-to-reach politicians. Her experience perfectly positioned her as a Principal Campaign Strategist who provided full-service digital ad campaigns.

Heading

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Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

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Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

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Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Outcome

When Samantha Hartley approved her niche, everything fell into place. We productized her services and published them on her website so people could self-identify if her services were a good fit. We set prices that aligned with the market rate and her lifestyle goals. And of course, we designed a distinct brand identity that gave her credibility to organizations that work in advocacy. Armed with a content strategy to build thought leadership, Samantha Hartley has the tools to grow her brand without burning out.

Optimized LinkedIn Profile

Samantha's audience spends most of their time on LinkedIn. So, we optimized her profile to advertise her services.

Credits

Reagan Bradley, Strategist & Copywriter

Khula, Brand Design

Productized Services

Transparent pricing and packaged services to help buyers self-identify if they are a good fit.

Credits

Reagan Bradley, Strategist & Copywriter

What

Samantha Hartley

had to say

Hiring Reagan was one of the best investments in my career! I've consulted for +7 years without understanding my niche, goals, career direction, or service offer. Reagan not only developed a fantastic brand and website, she challenged my thinking and optimized how I operate my business. Reagan takes the time and focus to understand your business and industry thoroughly, then provides the right tools and systems to help you succeed!

Samantha Hartley, Campaign Strategist

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