Vitality is a physiotherapy and wellness centre specializing in custom rehabilitation programs for clients who want to maintain their lifestyle.
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Vitality is a physiotherapy and wellness centre specializing in custom rehabilitation programs for clients who want to maintain their lifestyle.
Vitality Physiotherapy recently scaled the business from one to four clinics. Patients love their in-person experience, but internally, Vitality experienced growing pains. The employees were disengaged, and their online presence fell short of the in-person experience they provided. They wanted to be seen as the premium employer and clinic they knew themselves to be, but they needed help.
We completely redesigned their website to put their differences front and centre. Clients can read more about Vitality’s Movement Method™️, tour their luxury facilities, and review the breadth of services they provide. Clinicians can learn about Vitality’s company culture by reading their culture manual created to set a standard for employees across the locations. We developed landing pages for each location, so people can get relevant information about the clinic closest to them. Finally, we featured positive client testimonials on their site that validated the quality of their service.
Vitality Physiotherapy recently scaled the business from one to four clinics. Patients love their in-person experience, but internally, Vitality experienced growing pains. The employees were disengaged, and their online presence fell short of the in-person experience they provided. They wanted to be seen as the premium employer and clinic they knew themselves to be, but they needed help.
The only people who could explain what made Vitality different were the founders. They needed to get employees excited about the company too. First, we defined Vitality’s overarching purpose—effective recovery experiences. Then we developed their signature Movement Method™️ Program, a unique approach to delivering physiotherapy treatment only available at Vitality clinics.
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Credits
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.
Credits
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.
Credits
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.
Credits
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.
Credits
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
We completely redesigned their website to put their differences front and centre. Clients can read more about Vitality’s Movement Method™️, tour their luxury facilities, and review the breadth of services they provide. Clinicians can learn about Vitality’s company culture by reading their culture manual created to set a standard for employees across the locations. We developed landing pages for each location, so people can get relevant information about the clinic closest to them. Finally, we featured positive client testimonials on their site that validated the quality of their service.
Evolved Vitality’s brand culture manual to feel less corporate and align with their new brand. The purpose of this manual is to set a standard for employees across the company.
Credits
Strategy and Copy, Reagan Bradley
Design, JJ Media
Converted their unique approach to physiotherapy into a program named Movement Method™️ to differentiate them from competitors and educate clients and employees.
Credits
Strategy and Copy, Reagan Bradley
Design, JJ Media
Before working with Reagan, we struggled to define our brand and company culture. We now have a culture manual for onboarding new employees and a modern website that reflects our brand, vision, and why our clinic stands apart from the rest. What sets Reagan apart is her ability to truly understand a business and its needs, her thoughtful and reflective questioning, and her willingness to incorporate feedback and input. It has been an absolute pleasure working with her.
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613-293-0431
Vancouver, BC
If you subscribe, you agree to my Terms of Service and Privacy Policy.
I frequently share marketing strategies and processes that will help your brand.
