Vitality PT

Overcoming Growing Pains

Vitality is a physiotherapy and wellness centre specializing in custom rehabilitation programs for clients who want to maintain their lifestyle.

Target Audience

Health Conscious Folks

Tagline

Free From Limits

Brand Attributes

Visionary

Trustworthy

Helpful

CASE STUDY

Vitality PT

Vitality is a physiotherapy and wellness centre specializing in custom rehabilitation programs for clients who want to maintain their lifestyle.

Goal

Vitality Physiotherapy recently scaled the business from one to four clinics. Patients love their in-person experience, but internally, Vitality experienced growing pains. The employees were disengaged, and their online presence fell short of the in-person experience they provided. They wanted to be seen as the premium employer and clinic they knew themselves to be, but they needed help.

Strategy

The only people who could explain what made Vitality different were the founders. They needed to get employees excited about the company too. First, we defined Vitality’s overarching purpose—effective recovery experiences. Then we developed their signature Movement Method™️ Program, a unique approach to delivering physiotherapy treatment only available at Vitality clinics.

Target Audience

Health Conscious Folks

Tagline

Free From Limits

Brand Attributes

Visionary

Trustworthy

Helpful

AFTER
BEFORE

Digital Culture Manual

ATTRIBUTIONS
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See it live

Digital Culture Manual

Movement Method™️ Program

Movement Method™️ Program

ATTRIBUTIONS
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Outcome

We completely redesigned their website to put their differences front and centre. Clients can read more about Vitality’s Movement Method™️, tour their luxury facilities, and review the breadth of services they provide. Clinicians can learn about Vitality’s company culture by reading their culture manual created to set a standard for employees across the locations. We developed landing pages for each location, so people can get relevant information about the clinic closest to them. Finally, we featured positive client testimonials on their site that validated the quality of their service.

Goal

Vitality Physiotherapy recently scaled the business from one to four clinics. Patients love their in-person experience, but internally, Vitality experienced growing pains. The employees were disengaged, and their online presence fell short of the in-person experience they provided. They wanted to be seen as the premium employer and clinic they knew themselves to be, but they needed help.

Strategy

The only people who could explain what made Vitality different were the founders. They needed to get employees excited about the company too. First, we defined Vitality’s overarching purpose—effective recovery experiences. Then we developed their signature Movement Method™️ Program, a unique approach to delivering physiotherapy treatment only available at Vitality clinics.

Heading

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Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

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Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

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Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Outcome

We completely redesigned their website to put their differences front and centre. Clients can read more about Vitality’s Movement Method™️, tour their luxury facilities, and review the breadth of services they provide. Clinicians can learn about Vitality’s company culture by reading their culture manual created to set a standard for employees across the locations. We developed landing pages for each location, so people can get relevant information about the clinic closest to them. Finally, we featured positive client testimonials on their site that validated the quality of their service.

Digital Culture Manual

Evolved Vitality’s brand culture manual to feel less corporate and align with their new brand. The purpose of this manual is to set a standard for employees across the company.

Credits

Strategy and Copy, Reagan Bradley

Design, JJ Media

Movement Method™️ Program

Converted their unique approach to physiotherapy into a program named Movement Method™️ to differentiate them from competitors and educate clients and employees. 

Credits

Strategy and Copy, Reagan Bradley

Design, JJ Media

What

Vitality PT

had to say

Before working with Reagan, we struggled to define our brand and company culture. We now have a culture manual for onboarding new employees and a modern website that reflects our brand, vision, and why our clinic stands apart from the rest. What sets Reagan apart is her ability to truly understand a business and its needs, her thoughtful and reflective questioning, and her willingness to incorporate feedback and input. It has been an absolute pleasure working with her.

Mina Rezk, COO

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