Cody Nicoll

Reframing a Decade of Experience

We promoted award-winning mixologist Cody Nicoll into a bar program consultant who builds stand-out bars for hip restaurants in Ottawa.

Target Audience

Restaurant owners

Tagline

Innovate beverage experiences.

Brand Attributes

Alternative

Confident

Vintage

CASE STUDY

Cody Nicoll

We promoted award-winning mixologist Cody Nicoll into a bar program consultant who builds stand-out bars for hip restaurants in Ottawa.

Goal

Cody Nicoll never sits still. Between managing Ottawa’s most successful bars and leading bar programs at festivals, celebrity house parties, and weddings, Cody Nicol knows how to run a successful bar. Cody approached me to consolidate his decade of experience into a business he could grow beyond himself, which would help him become a sought-after influencer for beverage brands and bar consultant for new restaurants opening in Ottawa.

Strategy

Hospitable Nicoll was born, a bar management consultancy positioned to set bars up with efficient processes, staff training, spirit vendors, and tasty, yet profitable drinks. The strategy for Cody’s website relied heavily on local search engine optimization so he could easily get discovered and then build a relationship with people who could benefit from his services without lifting a finger. Users who discover Cody can explore his impressive portfolio, connect with his philanthropy work, and explore Hospitable Nicol’s services.

Target Audience

Restaurant owners

Tagline

Innovate beverage experiences.

Brand Attributes

Alternative

Confident

Vintage

AFTER
BEFORE

Confident Positioning

ATTRIBUTIONS
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See it live

Confident Positioning

ATTRIBUTIONS
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Outcome

Within weeks of launching his brand, Cody was approached by a restaurant owner with a vision to create a premium cocktail lounge for Ottawa’s elite. He grew the business successfully and has since become a regional manager of Redbull. While his energy is focused on his full-time gig, his website continues to attract opportunities without effort. He can pursue jobs that interest him and ramp up business when he chooses. Cody’s brand has given him a platform to pursue entrepreneurship on his terms.

Goal

Cody Nicoll never sits still. Between managing Ottawa’s most successful bars and leading bar programs at festivals, celebrity house parties, and weddings, Cody Nicol knows how to run a successful bar. Cody approached me to consolidate his decade of experience into a business he could grow beyond himself, which would help him become a sought-after influencer for beverage brands and bar consultant for new restaurants opening in Ottawa.

Strategy

Hospitable Nicoll was born, a bar management consultancy positioned to set bars up with efficient processes, staff training, spirit vendors, and tasty, yet profitable drinks. The strategy for Cody’s website relied heavily on local search engine optimization so he could easily get discovered and then build a relationship with people who could benefit from his services without lifting a finger. Users who discover Cody can explore his impressive portfolio, connect with his philanthropy work, and explore Hospitable Nicol’s services.

Heading

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Credits

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  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

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Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

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Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Outcome

Within weeks of launching his brand, Cody was approached by a restaurant owner with a vision to create a premium cocktail lounge for Ottawa’s elite. He grew the business successfully and has since become a regional manager of Redbull. While his energy is focused on his full-time gig, his website continues to attract opportunities without effort. He can pursue jobs that interest him and ramp up business when he chooses. Cody’s brand has given him a platform to pursue entrepreneurship on his terms.

Confident Positioning

Credits

Reagan Bradley - Strategist and Copywriter

Credits

What

Cody Nicoll

had to say

Thanks to Reagan, Hospitable Nicoll is the brand I dreamed of building. She put my ideas to paper and wrote authentic messaging that resonated with both me and my clientele. She helped grow my brand to become a recognized hospitality consultant and event caterer in Ottawa. Reagan genuinely cares. She held my hand, built my confidence and got me excited about my potential.

Cody Nicoll, CEO

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