Kaska Dena Designs

Developing a High-Fashion Brand

Natasha Peter is an indigenous designer and owner of the fashion brand, Kaska Dena Designs based out of Yukon, Canada.

Target Audience

Indigenous Fashion Enthusiasts

Tagline

Modern Meets Tradition

Brand Attributes

Luxury

Approachable

Confident

CASE STUDY

Kaska Dena Designs

Natasha Peter is an indigenous designer and owner of the fashion brand, Kaska Dena Designs based out of Yukon, Canada.

Goal

When Natasha approached me, she didn't realize the potential and power of branding. She just wanted an online store to sell her merchandise. However, I saw an opportunity to elevate her image as Kaska Dena Design had already reached an international audience. Her designs appeared on runways at New York and Paris fashion weeks, were worn by celebrities, and her story of resilience had been featured on Canada's largest radio and television networks. I understood that Natasha needed more than just a website. She needed to fully capitalize on her accomplishments and expand her reach to global buyers by establishing a strong online presence and transforming her brand image to position her merchandise as luxury and high-fashion.

AFTER

BEFORE

Brand Identity

ATTRIBUTIONS

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Brand Identity

Look Book

Look Book

ATTRIBUTIONS

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Outcome

By emphasizing her story of healing, single motherhood, and First Nations heritage, we created an appeal for both international fashion icons and regular consumers. The blend of tradition and modernity in her brand now draws a diverse audience, positioning Natasha as a premier fashion designer in the global fashion industry. With our partnership, she confidently discusses her brand and presents it sophisticatedly, securing her place as a leading luxury brand in the international fashion community.

Goal

When Natasha approached me, she didn't realize the potential and power of branding. She just wanted an online store to sell her merchandise. However, I saw an opportunity to elevate her image as Kaska Dena Design had already reached an international audience. Her designs appeared on runways at New York and Paris fashion weeks, were worn by celebrities, and her story of resilience had been featured on Canada's largest radio and television networks. I understood that Natasha needed more than just a website. She needed to fully capitalize on her accomplishments and expand her reach to global buyers by establishing a strong online presence and transforming her brand image to position her merchandise as luxury and high-fashion.

Strategy

We shifted Natasha's mindset from a hobby to a sustainable business. Helping her understand the value she brought to the fashion industry as a woman-owned business that spreads northern art worldwide, we guided her through a money mindset workshop. This experience gave her the confidence to raise prices, diversify products, and invest in high-quality photography. Collaborating with Lindsay Mariko, we created an elegant and culturally rooted brand identity for Kaska Dena Designs, highlighting the rich First Nations heritage that inspired Natasha's creations.

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Credits

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

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Credits

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

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Credits

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Outcome

By emphasizing her story of healing, single motherhood, and First Nations heritage, we created an appeal for both international fashion icons and regular consumers. The blend of tradition and modernity in her brand now draws a diverse audience, positioning Natasha as a premier fashion designer in the global fashion industry. With our partnership, she confidently discusses her brand and presents it sophisticatedly, securing her place as a leading luxury brand in the international fashion community.

Brand Identity

A neutral brand identity to complement her vibrant designs pairs with a icon that symbolizes her background and heritage.

Credits

Brand Strategist, Reagan Bradley
Brand Identity Designer, Lindsay Mariko

Look Book

A look book where Natasha can showcase her best work and high fashion designs seen on runways around the world.

Credits

Web Designer, Lindsay Mariko
Website Strategist, Reagan Bradley

What

Kaska Dena Designs

had to say

Working with Reagan and her team was incredibly rewarding. They were attentive to my vision, and the website turned out beautifully. Reagan was patient, helping me with technology onboarding. The personal touch with my grandmother's favourite flower and colour in the logo was truly special. Thank you for your hard work and the stunning result!

Natasha Peter, Fashion Designer

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