Gift Better Co.

Attracting Enterprise Clients

Gift Better Co. helps enterprises streamline corporate gifting without losing the personal touch.

Target Audience

Enterprises in Canada

Tagline

Curating Meaningful Moments

Brand Attributes

Simple

Delightful

Reliable

CASE STUDY

Gift Better Co.

Gift Better Co. helps enterprises streamline corporate gifting without losing the personal touch.

Goal

Covid-19 made corporate gifting boom because it helped businesses show appreciation from a distance. To differentiate itself, Gift Better Co. made it easy for enterprises to deliver custom gifts. Their clients love the flexibility within their service offering. Yet, Gift Better Co. was not advertising its greatest strength and needed help doing so to attract more enterprise clients. That’s where I came in.

ATTRIBUTIONS

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

ATTRIBUTIONS

This is some text inside of a div block.
This is some text inside of a div block.

Outcome

Gift Better Co.’s new brand positioning aligns with its growth strategy to secure enterprise clients on retainer. I applied the strategy to their company descriptions and delivered a comprehensive communication guide. Now, members of the sales and marketing teams can reference how to communicate Gift Better Co. consistently across every brand touchpoint.

Goal

Covid-19 made corporate gifting boom because it helped businesses show appreciation from a distance. To differentiate itself, Gift Better Co. made it easy for enterprises to deliver custom gifts. Their clients love the flexibility within their service offering. Yet, Gift Better Co. was not advertising its greatest strength and needed help doing so to attract more enterprise clients. That’s where I came in.

Strategy

Barriers to corporate gifting are price, time, and effort to coordinate one-time gifting projects. We positioned Gift Better Co. to be a partner who could handle all their corporate gifting needs across the company, hassle-free. We removed all generic messaging and updated it with a brand communications strategy focused on describing how we eliminate enterprise clients’ pain points to achieve their business objectives.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Outcome

Gift Better Co.’s new brand positioning aligns with its growth strategy to secure enterprise clients on retainer. I applied the strategy to their company descriptions and delivered a comprehensive communication guide. Now, members of the sales and marketing teams can reference how to communicate Gift Better Co. consistently across every brand touchpoint.

Credits

Credits

What

Gift Better Co.

had to say

Reagan has been transformational for our business! We lacked clarity on how to target decision-makers. Reagan understood our customers and pinpointed our competitive advantage after taking the time to understand our industry and business. Then she rewrote all company descriptions and provides us with guidelines to make sure our marketing stays consistent and on strategy.

Olivia Villalta, CEO

View more of
my work

From Speaker to Self-Care Coach

Nicole Dauz is an autism mom, coach, author, and speaker helping caregivers reclaim their happiness despite their circumstances.

Nicole Dauz

Positioning a Product to Sell Itself

Technology for restaurants who want to seamlessly connect their online and offline customer experiences using one platform.

Snappy

Repositioning for Impact

City Love Flowers is a floral design studio and social enterprise that uses flowers as a community development tool.

City Love Flowers

A Virtual Dealership That Doesn’t Own Cars

AutoAgents is a virtual car dealership that works with clients one-on-one to undergo a car matching process.

AutoAgents

Personal Brand Meets Business

Unicorn Labs is a leadership development training company that sells online training programs to high-growth startup teams.

Unicorn Labs

Let's get started.

If you have questions about my process, this is your opportunity to ask them. 👇

BOOK A fit CALL